TRY TO MAKE A SALE!

 Selling is a fundamental skill in business and everyday life. Whether you're selling a product, service, or idea, effective communication is essential. This lesson focuses on basic sales language, how to describe products, handle questions, and persuade customers. You'll learn vocabulary, practice common expressions, and improve your confidence in selling scenarios.

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GRAMMAR

Using the Imperative for Suggestions or Actions

• The imperative form is used to give instructions or suggestions.
• Structure: Base verb without a subject.

Examples:

• Try this product.
• Ask me if you have questions.
• Don’t miss this special offer!

Describing Products Using Adjectives

• Use adjectives to highlight the features of a product.
• Structure: Adjective + Noun
  Examples:
  • This phone has a sleek design.
  • It’s a durable and affordable option.

Persuasion with "Why don’t you" or "How about"

• Use these phrases to make polite suggestions.
  Examples:
  • Why don’t you give it a try?
  • How about buying it now and saving 20%?

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VOCABULARY

1. Sale: A transaction where something is sold.
   Example: The sale was a success!
2. Discount: A reduction in the price.
   Example: This item has a 10% discount.
3. Customer: A person who buys something.
   Example: The customer asked about the price.
4. Affordable: Something not too expensive.
   Example: These shoes are affordable.
5. Features: Characteristics or details of a product.
   Example: This phone has excellent features.
6. Quality: How good or bad something is.
   Example: The quality of this jacket is amazing.
7. Recommend: To suggest something.
   Example: I recommend this product to you.
8. Bargain: A good deal or price.
   Example: This watch is a bargain!
9. Purchase: To buy something.
   Example: Did you purchase the item?
10. Limited: Available for a short time or in small quantities.
    Example: This is a limited-time offer.

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USEFUL EXPRESSIONS

• Let me show you our best product.
• This is a great deal!
• We have a special offer today.
• It’s one of our best sellers.
• Can I help you with something?
• This product is perfect for you.
• If you buy now, you’ll save money.
• Why don’t you take a closer look?
• You won’t regret buying this.
• It’s worth every penny.

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SENTENCES

Positive Sentences

1. This product is high quality and affordable.
2. We offer a 20% discount on all items today.
3. Many customers love this item.

Negative Sentences

1. We don’t have this item in stock right now.
2. The sale doesn’t include luxury items.
3. You won’t find a better price elsewhere.

Questions and Answers

1. Q: How much does it cost?
   A: It’s only $50.
2. Q: Is there a discount?
   A: Yes, you get 10% off today.
3. Q: Why should I buy this?
   A: Because it’s durable and worth the price.

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CONVERSATION

Situation: Selling a Product

Salesperson: Hello! Can I help you find something?
Customer: I’m looking for a new backpack.
Salesperson: Great! Let me show you this one. It’s durable, waterproof, and stylish.
Customer: How much is it?
Salesperson: It’s $60, but today we’re offering a 15% discount.
Customer: That’s interesting. Is it comfortable to wear?
Salesperson: Yes, it has padded straps and a lightweight design. Why don’t you try it on?
Customer: Okay, let me see.
Salesperson: It looks great on you! It’s perfect for work or travel.
Customer: I like it. I’ll take it!
Salesperson: Excellent choice! Let me prepare it for you.

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READING

How to Make a Successful Sale

Selling is about more than just offering a product; it’s about understanding the customer’s needs. A good salesperson listens carefully and provides solutions. For example, if a customer is looking for an affordable smartphone, recommend one with the best features within their budget.

Highlight the benefits of the product, like its durability, quality, or special price. Use persuasive language such as "limited-time offer" or "best seller" to create urgency. Also, be honest—if a product doesn’t meet the customer’s needs, suggest an alternative.

The key to making a successful sale is building trust and confidence. When a customer feels comfortable, they are more likely to buy. Always thank the customer after the purchase and invite them to return.

Questions

1. What is important for a good salesperson?
   Answer: Listening to the customer’s needs and providing solutions.
2. What should a salesperson highlight about a product?
   Answer: Its benefits, like durability, quality, or special price.
3. Why is honesty important in sales?
   Answer: It builds trust with the customer.
4. How can you create urgency in a sale?
   Answer: Use phrases like "limited-time offer" or "best seller."
5. What should you do after a customer makes a purchase?
   Answer: Thank them and invite them to return.